This story is part of , our full coverage of the latest news from Apple headquarters.
Ah, October. Leaves turning brown, air getting chillier, pumpkins getting spicier — or something. And now, Apple’s new iPhone too. That’s right, the company’s next-generation smartphone,, is expected to launch this year with a new boxier iPad Pro-inspired look, faster processing chips and 5G wireless technology.
The new iPhone is the smartphone Apple fans and industry watchers alike have been waiting awhile to see. It’s the first major revamp of the iPhone’s design since 2017, when Apple introduced its $1,000 iPhone X, with its new face unlocking design and better screen technology. One survey from Declutter, a device recycler and reseller, found that a “staggering” 53% of respondents plan to buy this year’s iPhone, touching off what analysts call a “super-cycle” of phone upgrades.
“We believe iPhone 12 represents the most significant product cycle for Cook & Co. since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment,” Wedbush analyst Daniel Ives wrote in an Oct. 6 note to investors. He called this launch a “once in a decade” event for Apple.
All told, Apple’s event promises to be interesting. It’s the third such big product announcements Apple’s made during the, which has infected more than 35.6 million people worldwide and killed more than 1 million.
Apple’s event will also overlap with Amazon’s annual Prime Day sales event, which is. Amazon typically holds its annual shopping holiday , but like everything else, the coronavirus appeared to throw off those plans too.
While the iPhone will be a key product we see at Apple’s event this year, and likely what most people focus their attention on, the company’s expected to have other devices to show off. Those include newcalled AirPods Studio, potential updates for the , a potential “ ” that sits somewhere the $399 iPhone SE and $699 iPhone 11 and maybe, potentially, even Apple’s to find your lost keys, among other things.
Apple’s online-only event follows the company’s last announcements in September.
Apple’s online-only event will be held on Oct. 13 at 10 a.m. PT / 1 p.m. ET / 6 p.m. BST and Oct. 14 at 3 a.m. AEST (Sorry, Australia).
You’ll be able to stream Apple’s event straight from the company’s website.
What we can expect
Apple’s digital events are fast paced and slickly produced. And there’s at least one or two jokes they throw in to keep you entertained.