Google’s Smartphone Retreat Follows Missed Opportunities

Table of Contents1 Low Sales Expectations2 What Google’s High-End Pixels Could Have Done Better Following several years of battling Apple  (AAPL) – Get Report and Samsung  (SSNLF)  in the high-end smartphone market with very mixed results, Google  (GOOG) – Get Report appears to be throwing in the towel. And one has to […]

Following several years of battling Apple  (AAPL) – Get Report and Samsung  (SSNLF)  in the high-end smartphone market with very mixed results, Google  (GOOG) – Get Report appears to be throwing in the towel. And one has to wonder here what could have been.

As many others have pointed out, Google’s $699 Pixel 5 phone, which was officially unveiled on Wednesday, has specs that fall short of those of many high-end Android phones, such as Samsung’s Galaxy S20 line or the OnePlus 8 Pro. To wit:

  • The Pixel 5 uses Qualcomm’s  (QCOM) – Get Report Snapdragon 765G processor, rather than its flagship Snapdragon 865G.
  • Whereas many high-end Android phones now have 6.5-inch or larger displays with 120Hz refresh rates, the Pixel 5 has a 6-inch display with a 90Hz refresh rate.
  • The Pixel 5 (like the Pixel 4) has only two rear cameras at a time when most $500-plus Android phones have three or four.

To be sure, the Pixel 5’s price makes it cheaper than high-end Android phones such as the Galaxy S20 and S20 Plus ($999 and $1,199 MSRPs) and the OnePlus 8 Pro ($899 MSRP). But at a time when the smartphone has become the primary computing device for a very large percentage of consumers, many consumers — including many in the U.S., which appears to be by far the biggest market for the Pixel line — are clearly willing to pay a premium to get top-notch specs.

Moreover, the Pixel 5’s specs are also arguably inferior to those of Samsung’s Galaxy S20 FE and standard OnePlus 8, both of which start at $699. The latter two devices both pack 6.5-inch displays (120Hz in the case of the S20 FE), three rear cameras and a variant of the Snapdragon 865, while also having somewhat larger batteries than the Pixel 5.

Low Sales Expectations

Put all of this together, and the Pixel 5 has the makings of a niche product. Indeed, Japan’s Nikkei reported on Wednesday that Google plans to make less than 1 million Pixel 5 units this year, and that production could be as low as 800,000.

Source Article

Next Post

Live Hub Events is a Top-Rated Event Production and Technology Company in Orlando, FL That Provides Services Nationwide

Orlando, FL – Created with the primary goal of making live and virtual events as easy as possible, Live Hub Events has become the first choice for private and corporate needs in Orlando and the surrounding areas. This prestigious event production and technology company is an agency that helps clients […]

Subscribe US Now