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New Audio Technology Creating Next Generation of Drive-Ins

AUSTIN, Texas, Oct. 14, 2020 /PRNewswire/ — Ultimate Outdoor Entertainment® — A new sound is coming to Drive-In Theater and Outdoor Movies, as Ultimate Outdoor Entertainment (UOE) releases their Ultimate Mobile Listening App™ to replace or enhance standard FM radio. While still using FM transmitters for many of their events, UOE recognized that FM radio has its challenges. Some obstacles include finding the clearest station in each area, overcoming interference from other stations or weather, and ensuring the strength and range is sufficient for each. Earlier this summer, UOE began their efforts to create a better listening experience for Drive-In audiences around the country.

The Ultimate Mobile Listening App™ enhances the three key elements of audience engagement head-on: Increased Audio Quality, Customized Branding, and Targeted Messaging. In addition to static-free listening, UOE clients hosting Drive-In events can now directly

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Early Car Audio, Car Seat, Dash Cam, Tires & GPS Deals Summarized by Save Bubble

The top early car accessory deals for Amazon Prime Day, including all the latest Garmin GPS, Aukey dash cam, Chicco and Graco car seat, and Boss car audio offers

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Impressive deals and discounts

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Greycroft, Lerer Hippeau and Audible back audio measurement startup Veritonic

Veritonic is announcing that it has raised $3.2 million in Series A funding led by Greycroft, with participation from Lerer Hippeau and Amazon-owned audiobook service Audible.

CEO Scott Simonelli, who founded the New York startup with COO Andrew Eisner and CTO Kevin Marshall, told me that his goal is to create a new category of “audio intelligence” — namely, measuring and predicting the effectiveness of any piece of audio content or advertising.

The company is focused on marketing initially, with its first product, Creative Measurement, analyzing any audio ad and showing marketers how it scores compared to similar content, as well as identifying which parts of the audio are most effective. And Veritonic is launching a new product, Competitive Intelligence, which helps businesses see how and where their competitors are spending on advertising and provides alerts when those competitors launch a new ad.

Simonelli said that until now, audio measurement

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