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Analysts Predict Apple’s iPhone 12 to Outperform Global Smartphone Market in 2020 with Significant Upgrade Cycle in Q4

 

Apple is set to announce its new line-up of iPhones later today. This will mark a significant moment in the rollout of 5G and will be an opportunity for Apple to have a large upgrade cycle.

 

Counterpoint’s Research Director Tom Kang: “Apple has done a great job outperforming the global smartphone market. During the COVID-19 low point in Q2 2020, Apple was helped by the timely launch of the iPhone SE, which created a new, low price point for iPhones at $399. It helped Apple get through the worst months of COVID-19 and its lockdown periods.

 

In addition, the iPhone 11 has proved to have great longevity, still selling over one million devices per week on the brink of a refresh.

 

The SE and iPhone 11 helped maintain momentum through Q3 as the general market remained negative.”

 

2 counterpoint chart

 

COVID-19 has hit the market hard in 2020 but some parts of the

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Apple to Outperform Global Smartphone Market in 2020; iPhone Refresh to See Significant Upgrade Cycle in Q4

Press release content from PR Newswire. The AP news staff was not involved in its creation.

SEOUL, South Korea and NEW DELHI and HONG KONG and SAN DIEGO and LONDON and BUENOS AIRES, Argentina and MUMBAI, India, Oct. 12, 2020 /PRNewswire/ — Apple is set to announce its new line-up of iPhones on October 13. This will mark a significant moment in the rollout of 5G and will be an opportunity for Apple to have a large upgrade cycle.

Commenting on Apple sales in 2020, Research Director Tom Kang said, “Apple has done a great job outperforming the global smartphone market. During the COVID-19 low point in Q2 2020, Apple was helped by the timely launch of the iPhone SE, which created a new, low price point for iPhones at $399. It helped Apple get through the worst months of COVID-19 and its lockdown periods. In

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Apple Affirmed Outperform on Wedbush iPhone 12 Optimism

Apple  (AAPL) – Get Report is higher on Monday ahead of the expected debut of the tech company’s iPhone 12 and after Wedbush analysts affirmed their outperform rating and $150 price target on the stock.

Apple is expected to unveil the phone during a digital event that starts Tuesday. The latest iteration of the phone represents Apple’s most important product cycle since the iPhone 6 in 2014, according to Wedbush analyst Dan Ives. 

“Importantly, with our estimation that 350 million of 950
million iPhones worldwide are currently in the window of an upgrade opportunity,
we believe this will translate into an unprecedented upgrade cycle for [Chief Executive Tim] Cook & Co.,” Ives said. 

Ives expects four different models to be unveiled on Tuesday, including a 5.4-inch model starting a $699, a 6.1-inch model starting at $799, a 6.1-inch Pro model starting at $999, and a 6.7-inch pro model

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