Apple is set to announce its new line-up of iPhones later today. This will mark a significant moment in the rollout of 5G and will be an opportunity for Apple to have a large upgrade cycle.
Counterpoint’s Research Director Tom Kang: “Apple has done a great job outperforming the global smartphone market. During the COVID-19 low point in Q2 2020, Apple was helped by the timely launch of the iPhone SE, which created a new, low price point for iPhones at $399. It helped Apple get through the worst months of COVID-19 and its lockdown periods.
In addition, the iPhone 11 has proved to have great longevity, still selling over one million devices per week on the brink of a refresh.
The SE and iPhone 11 helped maintain momentum through Q3 as the general market remained negative.”
COVID-19 has hit the market hard in 2020 but some parts of the